Jeff Webb Herff Jones

President of International Cheer Union

Jeff Webb Herff Jones earned his bachelor's degree in political science and government from the University of Oklahoma. While enrolled at the school, he became an active campus leader and was closely involved with the institution's cheer squad. This involvement led to him working for the National Cheerleaders Association while still a student at the university. After completing his studies at the University of Oklahoma, Herff Jones remained involved with the National Cheerleaders Association. His ongoing work alongside the association would ultimately launch his business career. He subsequently left the National Cheerleaders Association to establish the Universal Cheerleading Association and the Varsity Brands precursor, Varsity Spirit. Webb is an acclaimed entrepreneur, author, and business leader. He has worked closely with St. Jude Children's Research Hospital for over a decade. Webb's passion for philanthropy knows no bounds; he has also worked extensively with the Special Olympics organization. Previously, Webb was a long-standing supporter of the Jerry Lewis MDA Labor Day Telethon. The annual telethon raised much-needed funds for the Muscular Dystrophy Association. The nonprofit Muscular Dystrophy Association remains committed to working to support those living with neuromuscular diseases.